Digital Rollout, Paid Ads & Event Design

for Lulu Guinness

[RED] We Like Our Bags Recycled Ad 9x16.gif
[NAVY] We Like Our Bags Recycled Ad 9x16-2.gif
[BLACK] We Like Our Bags Recycled Ad 9x16.gif

Client:

Lulu Guinness (fashion accessories designer)

Brief:

Work as part of their internal team, under their Head of Design to develop consistent brand identity across all paid ads & digital, with some web design in Shopify, & editorial image retouching.

Approach:

Working under close instruction from the Head of Design to support an ongoing brand refresh, the priority has been to support the small team with day-to-day design requests, regular ads content, event stationery e.g. place settings, & ad-hoc creative assets.

Outcomes:

  • Gross profit increase of 39.9%

  • Profit margin increase of 15.9%

  • Highest performing Black Friday/Cyber Monday campaign in company history

Skills:

Paid Ads Design ✦ Motion Design ✦ Brand Identity ✦ Editorial Retouching ✦ Editorial Layout ✦ Adobe Suite ✦ Canva ✦ Shopify ✦ Email Marketing

Image retouching example:

Lulu Guinness Handbag Fashion Accessories Ecommerce Ads.png
Millie Khaki Border 9x16.png
Halley Navy with Border 9x16.png
Lipstick Quote (Macy Tote Bay Leaf & Suitcase Black).png
Blue Halley with Border Still 9x16.png
Lulu Guinness Handbags Fashion Accessories Paid Ads Design.png
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