Luxury Rebrand
for Content Creation Service
Client:
Bespoke Social Solutions (content creation for businesses & events) - London
Brief:
Develop a new brand identity, reflective of the calibre of client that Bespoke Social Solutions work with. They wanted to embrace a sense of quiet luxury & elegance, as well as realigning themselves with their ICP.
Approach:
Working in Adobe Illustrator, as with all logos, I developed three distinct logo styles, each for a specific purpose; typographic for horizontal usage, a monogram icon for socials and favicons, and a vertical stamp logo for print and as their core logo.
Results:
The brand is better aligned with their client base and the wider luxury events market, & the client received a comprehensive brand kit that enables them to continue implementing the brand across their social channels & outside of their website. The bold colour palette is optimised for colour psychology, playing on the powerful effect that red hues have in engaging the fight or flight response in the brain, but coupled with minimal, considered design choices that evoke a sense of heritage and cultural significance.
Timescale:
6 weeks
Skills: