Client:

House of Aesthetics (East London) - Aesthetics clinic

Brief:

Bring the client’s existing Wordpress website (built in Elementor) into their updated branding & colour palette, & develop an appealing & welcoming visual identity across the website & in store.

Approach:

Optimise the existing colour palette of neutral skin tones for readability & accessibility, adjust the tones to increase contrast, & make it more easily usable. Curating a library of stock & client imagery to leverage across web & socials, with photo editing & retouching to maximise brand recognition.

An example of an email newsletter can be seen to the left.

Challenges:

Due to advertising regulations surrounding certain aesthetic procedures, so extensive research was conducted into how we could & couldn’t refer to certain services. As a result we got creatively compliant with our copy to ensure that the site & content’s SEO would be effective & adhere to stringent industry requirements.

Timescale:

1 month

Disciplines:

Brand Design ✦ Mailchimp Email Marketing ✦ SEO Optimisation ✦ Wordpress Web Design & Development ✦ Figma ✦ Adobe Suite