Client:

Aura House (London) - Luxury events company for creative professionals

Brief:

Develop the brand from scratch as creative lead, source & work alongside a 3D animator to bring the assets to life, & create a website with an event ticket booking function in Wix.

Approach:

The monogram ‘AH’ logo went through several type-led development stages, each with glyph customisation. In addition to the client wanted to also have an icon drawing inspiration from Celtic & Chinese knot styles as an enigmatic brand calling card. Each concept was put through Blender to create a 3D render to ensure 3D compatibility, as we would be working with a 3D animator in the final stages of the project.

Timescale:

2 months end-to-end