SaaS Professional Events
Conference Branding
I worked with this client in the SaaS space from 2021-2024 as their sole in-house brand designer & marketing lead. This role has spanned a huge range of projects across print, web, event, & even book design. I have enjoyed the variety of challenges this has seen me overcome both creatively & logistically, & on tight timelines
Client:
Sales Confidence (B2B SaaS networking events in London)
Highlights:
✦ Website design, development, & management across Wordpress & Hubspot. Some of this was executed directly, some by third party developers.
✦ Weekly email newsletters using Mailchimp & ActiveCampaign promoting events & content
✦ Brochure project - from concept to print & in-venue delivery in just 48 hours
✦ Designing for a range of print projects, including a debut book cover
✦ Delivering both digital & live events for overn 15,000 attendees
✦ Developing original branding for podcasts & private dinners
✦ Annual brand design for SaaSGrowth online conference
✦ Complex large format print design projects
Disciplines:
Brand Identity ✦ Email Marketing ✦ Social Content ✦ Event Design ✦ Print Design ✦ Web Design ✦ SEO Optimisation ✦ Podcast Artwork ✦ Canva ✦ Adobe Suite ✦ Project Management ✦ Creative Direction
