Client:

Diageo (FTSE100 FMCG), via CMG (business consultancy)

Brief:

Create an internal brand to communicate a new operational initiative to the client’s global workforce of <33,000. This project had a very tight deadline, with the added complexity of formal brand vetting through the client’s internal team. We used the existing brand typography as a starting point to form the typographic logo, customising glyphs & developing custom infographics & assets as needed.

The colour palette & brand required thorough vetting by the client’s internal brand team to ensure total cohesion with the parent brand. The brand, initially rolled out across the UK region has since been joined by a sister brand designed for use across North America.

Timescale:

1 month

Project Outcomes:

• +£14M Net Sales Value improvement by data-driven actions

• +£10M Operating Profit improvement

• +20M Working Capital savings driven

• 75% adoption targets met across Product, Process and Capability

• Up to 100 hours saved per colleague per month

• Over 200 active monthly users across the platform