Client:

SHA Architecture + Design (North London)

Brief:

Update the existing brand of an established architecture practice. The client wanted to maintain the social capital of the original brand & stay true to the concept.

Approach:

A new, more modern Typeface to better reflect the energy & style of their extensive portfolio, & bring their wider visual identity into harmony, hand-kerned & customised. Adjusting the existing colour palette to improve contrast, brand visibility, & accessibility.

Timescale:

1 month end-to-end