Client:

Jing Tea (London) Luxury loose leaf & tea bags

Brief:

This rebrand was undertaken in order to reposition the client from primarily B2B to have more appeal direct to consumer, & to compete with competitors on shelves. Working with a set of illustrated designs created by Bigfish, the client needed to rollout their new branding across an extensive range of more than 450 individual products across wholesale & direct to customer.

Approach:

Close attention to detail was required to ensure that the artwork was pixel perfect on every iteration, due to the use of a 2-step printing process, with step 1 being completed with an external industrial packaging supplier, & step 2 being completed in-house for key products. Working files were provided, including print & cutting guides to ensure print readiness.

Timescale:

8 days

Skills:

Packaging Design ✦ Product Design ✦ Adobe Illustrator ✦ Brand Identity ✦ D2C