Brief:

Drawing inspiration from only the most prestigious luxury fashion houses, British independent label State of Dress were in need of a home for their debut collection, as well as the digital infrastructure to enable them to sell their made to order garments.

Approach

The client opted for a hybrid model, with a chic frontend developed in Framer, & a streamlined e-commerce backend in Shopify. While this made for a complex set up, it enables harmony between both style & substance, powered by Framer Commerce, Flodesk, & Make. Featuring CMS based product management, & full Google Merchant, Analytics, & Search setup for optimum readiness.

End-to-end set up included video editing for web (After Effects), thorough adaptability management, & a touch of custom coding. A video-forward site, a steady balance had to be struck between style & immersion vs. page loading time & overall user experience.

Timescale:

3 months end-to-end

Skills:

E-commerce ✦ Website Development ✦ Website Design ✦ Framer ✦ Shopify ✦ Shopify