Portfolio Website Development

& Branding For Lighting Director


Client:

Gurdip Mahal (London) - Award-winning lighting director

Brief:

Rebuild the site from scratch, with a bold, minimal style & immersive hero video showreel homepage. This included full video editing & brand development, based on the original brand identity.

Approach

Rather than having a standard portfolio, the client wanted to make the site an immersive portfolio. We edited video from their body of work to the brand style, created a pinned scrolling section to showcase the incredible artists they’ve worked with, & a fully interactive archive library of all their IMDb credits, each with their own clickable embedded YouTube video taken from specific episodes that the client has worked on.

Once the site was built, we added an llms.txt to direct traffic from AI/LLM models & set up the full Google Business backend, including Merchant Centre business listing, Search Console, & Google Analytics.

Timescale:

3 months end-to-end

Skills:

Squarespace development ✦ Website Development ✦ Website design ✦ Video editing ✦ Brand design ✦ SEO/AIO/GEO

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