Client:

House of Aesthetics (East London) - Aesthetics clinic

Brief:

Bring the client’s existing social content into their updated branding & colour palette, & develop an appealing & welcoming visual identity across the website & in store.

Approach:

Optimise the existing colour palette of neutral skin tones for readability & accessibility, adjust the tones to increase contrast, & make it more easily usable. Curating a library of stock & client imagery to leverage across web & socials, with photo editing & retouching to maximise brand recognition.

I developed branded before & after gifs to demonstrate the efficacy of the skin treatments offered, & edited video content provided by the salon staff.

Challenges:

Due to advertising regulations surrounding certain aesthetic procedures, so extensive research was conducted into how we could & couldn’t refer to certain services.

Timescale:

1 month

Skills:

Brand Design ✦ Mailchimp Email Marketing ✦ Branded Social Content ✦ Figma ✦ Adobe Suite