Client:

House of Aesthetics (Bromley, London) - Aesthetics clinic

Brief:

Bring the client’s existing Wordpress website (built in Elementor) into their updated branding & colour palette, & develop an appealing & unified visual identity across the website, in store, socials & email.

Approach:

Optimise the existing colour palette of neutral skin tones for readability & accessibility, adjust the tones to increase contrast, & make it more easily usable. Curating a library of stock & client imagery to leverage across web usage, with photo editing & retouching to maximise brand recognition.

Fix inherited development issues, including hidden elements which disrupted the user experience. I also updated the e-commerce section to reflect current sales offers & products stocked.

Challenges:

Due to advertising regulations surrounding certain aesthetic procedures, so extensive research was conducted into how we could & couldn’t refer to certain services. As a result we had to be cautious with our copy to ensure that the site & content’s SEO would be effective & adhere to stringent industry requirements.

Timescale:

3 weeks

Skills:

Brand Design ✦ SEO Optimisation ✦ Wordpress Website Design ✦ Website development ✦ Figma ✦ Elementor